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Huntingdon Community Radio (HCR104fm) is in homes, shops, cars and online with thousands of potential customers waiting to hear your advertisement. We offer advertising for your business or event at a very reasonable price and there is also opportunity to sponsor particular shows, or run competitions.

Our listeners are the decision makers in life. We’re in their homes, their workplace, their cars and their heads – and we can get your message out to them. The facts speak for themselves:

  • Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market – including the Internet.
  • 89% of adults regularly listen to the radio every week, with 67% of all listening now done via DAB digital radio or an online platform.
  • 60% of listening is done in the home, whilst 24% of people consume radio on the move and 16% in the office.
  • and 32% of the population own a smart speaker – with 18% of owners listening to radio on it every day.

The station

HCR104fm is a community radio station that has broadcast to the Huntingdon area since 1995 building up a solid reputation for quality familiar music, community news, features and active involvement through volunteering.

The station is a not-for-profit organisation, a registered charity and a limited company. There is a team of directors and senior executives working alongside a management committee planning and managing “round the clock” radio.

HCR104fm was awarded a full-time licence to broadcast to Huntingdon in 2009 and is also available to many surrounding towns and villages via 104FM, on DAB+ in Cambridge and around the world online through this website. The station broadcast live music, news and features 24 hours a day from our studios at Saxongate.

All revenue generated from advertising, goes back into the station – from the technical infrastructure to developing our people and online creativity.

The benefits

By advertising with us, you’re not only promoting your company to a locally engaged audience, you are investing back into the local community. HCR104fm offers a local source of news, affairs and events, as well as promoting local voices and training young people in media.

HCR104fm is a community station – every year, we promote and give airtime to dozens of charities, helping to raise their profile in the local area. You can align your brand with a station that has an award-winning record of helping hundreds of local community organisations.

Talk to us

Talk us today for a no obligation quote and discussion around our packages available to you. Prices are flexible to suit all budgets.

As a guide price: £75 to produce a commercial, then airtime is £99 a month for 2 a day, £135 for 3, £199 for 5 and £249 for 8.

Give Bill Hensley a call on 07767 823424 and we’ll be more than happy to have a chat! Alternatively, you can email sales@hcrfm.co.uk and let us know the basics of what you want to advertise and we’ll be in touch.